Zalando Teams Up With German National Team in New Style Deal
Style and sport have always moved together, from classic matchday looks to modern streetwear inspired by the game. Now, Zalando and the German national team are ready to take that connection to new heights. Their partnership goes beyond appearances, celebrating self-expression, creativity, and community on and off the field.
A New Era
In Berlin, a new chapter begins as Zalando and the German national team (DFB) announce a five-year collaboration that unites fashion, lifestyle, and football culture. The agreement makes Zalando one of the main partners of Germany’s men’s, women’s, and youth national teams, marking a powerful intersection of sport and style. More than sponsorship, it is a reflection of identity, encouraging fans to show who they are wherever they play.
Celebrating Football’s Style Legacy
The launch campaign highlights players such as Florian Wirtz, Joshua Kimmich, and Karim Adeyemi, showing how fashion continues to shape football’s story. From Franz Beckenbauer’s timeless looks to Berti Vogts’ iconic suits, German football has always had an eye for style. Zalando builds on that heritage by reminding a new generation that football is more than competition; it is culture, creativity, and attitude. The collaboration places Zalando not just beside the national teams, but within the way fans live and dress their passion.
Beyond the Game
The partnership extends far beyond the stadium. Zalando’s logo will feature on all pre-match and training kits, while its on-site content studio at major tournaments will bring fans closer through exclusive stories. Members of Zalando Plus will enjoy special access to tickets, giveaways, and signed merchandise. As James Rothwell, Zalando’s Senior Vice President of Marketing, explains;
“Football and fashion share a long history in German culture. We want to inspire fans to live their own style confidently, on the pitch, and in everyday life.”
Fashion, Culture, and Community
For Zalando, this collaboration marks another step in its vision to lead Europe’s lifestyle and sports scene. The DFB partnership reflects a shared belief in creativity, inclusion, and emotion, values that define both fashion and football. By bridging two worlds that influence culture, Zalando Germany creates a space where expression, performance, and community truly meet.
Discover more about the partnership and explore the collection here!
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