Travis Scott Hosts a Cage Tournament at Coachella 2025
Travis Scott didn’t just headline at the famous music festival Coachella this year — he redefined it. Blending football, music, and culture, he created a one-of-a-kind experience no one saw coming by being the host of a cage tournament. Here is everything you need to know about this unique event.
Travis Scott’s Cage Tournament
In the middle of Coachella’s desert chaos, Travis Scott dropped something totally unexpected — a live football cage tournament powered by Nike. Inspired by the brand’s iconic early-2000s campaigns, Scott’s “Mad Maximus” arena was a custom-built steel cage where top street footballers battled it out in elimination-style matches. The silver ball. The pressure. The roaring crowd. Every detail was dialed in. Players wore special-edition Nike Total 90 III kits, including an unreleased gold-and-white colorway that had sneakerheads and football fans buzzing. Scott played the role of ringmaster, hypeman, and creative director all in one, blending performance and play with a cinematic flair.
Throwback to 2002: Nike’s Secret Tournament
If you were around in 2002, you remember it — the underground cage, the boat, the legends. Nike’s “Secret Tournament” campaign featured icons like Ronaldinho, Henry, Ronaldo, and Totti in a no-rules, three-on-three showdown on a steel pitch. The campaign captured imaginations and helped push football into lifestyle culture. It wasn’t just an ad; it became a global moment. Scott’s Coachella revival didn’t just honour it — it leveled it up.
Cactus Jack Meets El Clásico
Travis Scott’s, connection to football isn’t stopping at the festival gates. FC Barcelona will step onto the pitch for next El Clásico, wearing kits sponsored by Scott’s own Cactus Jack brand. His logo will replace Spotify’s usual spot on the shirt — marking a rare, genre-blending crossover between football and hip-hop. From Coachella cages to Camp Nou kits, Travis is proving he’s not just playing the game — he’s changing it.
