Top 5 Footballer Fashion Brands – And Why They’re So Successful
Footballers are redefining their influence beyond the pitch, venturing into the fashion world to create globally recognized brands. From Cristiano Ronaldo’s CR7 empire to Lionel Messi’s sleek designs, these stars are turning style into success. Discover how these top footballers have built iconic fashion brands and the stories behind their ventures.
1. Cristiano Ronaldo – CR7 (100$ Million yearly)
“I want my fans to feel confident and stylish wearing CR7.”
Cristiano Ronaldo’s CR7 brand stands as a beacon of success in the world of footballer-driven fashion. Launched in 2013, the brand offers a diverse range of products, from underwear and fragrances to footwear and denim. Its sleek designs and premium quality resonate with fans and fashion enthusiasts worldwide. CR7 thrives because it captures Ronaldo’s persona—bold, elegant, and versatile. The underwear line, one of its flagship products, often features Ronaldo himself in marketing campaigns. His global appeal ensures CR7 is available in over 50 countries, making it a household name. The brand’s success also reflects Ronaldo’s relentless drive for excellence. He personally oversees many aspects of design and marketing, proving that CR7 is not just a label—it’s a lifestyle. With sales consistently strong, the CR7 legacy is set to endure far beyond his football career.
2. Lionel Messi – The Messi Store (50-70$ Million yearly)
“I want my clothing to reflect who I am—authentic and comfortable.”
The Messi Store, launched in 2019, is Lionel Messi’s foray into the world of fashion, offering premium casualwear that reflects his understated style. With Ginny Hilfiger (Tommy Hilfiger’s sister) as the creative director, the brand embodies elegance and simplicity. The collection includes T-shirts, hoodies, and accessories, each crafted with precision. Messi’s collaboration with Ginny ensures that the designs stay true to his personality while appealing to a global audience. The brand’s focus on sustainability also resonates with younger consumers. Available online and in select retail outlets, The Messi Store has quickly carved a niche in the premium fashion market. Messi’s personal involvement in branding and design ensures authenticity. Just as on the pitch, where every touch of the ball is deliberate, Messi’s attention to detail in fashion has made this venture a resounding success. Curious about players’ business ventures? Check out this story about Lionel Messi partnering up with Stanley.
3. David Beckham – House 99 (30$ Million yearly)
“I wanted to create a brand that inspires men to experiment and feel comfortable in their skin.”
House 99, David Beckham’s grooming brand launched in 2018, redefined men’s skincare. Created in partnership with L’Oréal, the brand offers beard oils, hair balms, and skincare products. The name combines two personal milestones—1999, the year he married Victoria and won the treble with Manchester United. What sets House 99 apart is its blend of innovation and heritage. Products like the “Smooth Back Shaping Pomade” reflect Beckham’s iconic hairstyles, while the “Bold Statement Tattoo Moisturizer” caters to his tattooed fanbase. Available worldwide, House 99 has made a mark on men’s grooming. Beckham’s involvement in product development ensures authenticity, with each product bearing his signature touch. The brand’s focus on individuality and self-confidence mirrors Beckham’s evolution as a global icon, solidifying its place in the market.
4. Mesut Özil’s – M10 (5-10$ Million yearly)
“Fashion, like football, is about creativity and precision.”
M10, Mesut Özil’s fashion line, is a blend of contemporary streetwear and minimalist design. Launched in 2016, the brand reflects Özil’s calm demeanor and precise approach to his craft. The M10 collection features hoodies, T-shirts, and caps with simple yet striking designs. The brand’s signature logo—an abstract ‘M10’—is a nod to Özil’s famous jersey number. Emphasizing the importance of sustainable fashion, each piece is designed to be versatile, appealing to fans and fashion lovers alike. Available online, M10 has gained a loyal following, particularly in Europe and the Middle East. Özil’s personal input ensures that the brand remains true to his values of authenticity and innovation. Just as he controls the midfield with elegance, Özil has brought that same finesse to his fashion venture, making M10 a standout in the football-fashion crossover.
5. Memphis Depay – Memphis Depay Clothing (1-5$ Million yearly)
“My clothing tells a story—of struggle, perseverance, and triumph.”
Memphis Depay’s clothing line is as bold and dynamic as the footballer himself known for his flair both on and off the pitch. The collection includes streetwear staples like hoodies, jackets, and caps, often featuring bold prints and messages that resonate with his fans. Depay’s designs draw heavily from his personal journey, combining elements of his Dutch and Ghanaian heritage. The brand’s aesthetic appeals to a younger audience, making it a popular choice among Gen Z and Millennials. Available online, the line enjoys strong support from Depay’s global fanbase. His personal involvement in marketing—often featuring himself wearing the pieces—adds authenticity. Like his footballing style, Memphis Depay Clothing is unapologetically daring, offering a unique perspective in the crowded streetwear market. Click here to visit the official website of Memphis Depay Clothing.
