Real Madrid x Nivea MEN Partnership Extended
Real Madrid and NIVEA MEN have renewed one of football’s most recognisable partnerships. The two global names will continue working together for another five years, extending their deal through 2030. This agreement strengthens a relationship built on performance, care, and international reach.
A Decade of Partnership
The collaboration between Real Madrid and NIVEA MEN began in 2013, when the skincare brand became the club’s official men’s grooming sponsor. Over the years, the partnership expanded globally, activating campaigns in more than 70 countries and bringing fans closer to both football and personal care. The shared focus on confidence and excellence helped turn the alliance into more than sponsorship, with Real Madrid players fronting campaigns that connected grooming routines with sporting culture.
The Extension
The newly signed five-year extension ensures that the partnership now runs until 2030. Beyond renewing the deal, it also expands its scope. For the first time, selected NIVEA products outside the MEN line, such as Liposan and Labello, will be included. What’s more, the agreement introduces the first global Real Madrid by NIVEA MEN limited edition product range, set to launch in more than 40 countries. Inside the dressing room, players will also gain access to a wider selection of NIVEA products, underlining the deeper integration of the collaboration.
A Bright Future
The extension is more than a business decision. For Real Madrid, it reinforces a relationship with a brand that understands the lifestyle side of football, from personal care to global fan engagement. For NIVEA MEN, it secures one of the most prestigious platforms in sport to share its vision of confidence and self-care. Together, the two giants continue to shape how football connects with everyday life, proving that success on the pitch can go hand in hand with performance off it.
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Find out more about the partnership extension in the club’s official announcement!
