PUMA Drops Ultra ‘Racetrack’ São Paulo Boot Inspired by Formula 1
PUMA has released a bold new edition of its Ultra ‘Racetrack’ football boots inspired by the São Paulo Grand Prix. The design celebrates the city’s speed, colour, and energy, mixing football performance with Formula 1 style. It’s the latest step in PUMA’s growing link between sport and lifestyle.
The New Boot
The Ultra ‘Racetrack’ São Paulo boots stand out with their vivid mix of yellow, green, blue, and white. All colours that represent both Brazil’s flag and the energy of São Paulo itself. The upper features a flowing, racetrack-like pattern that reflects the rhythm of the city and its connection to motorsport.
Built with PUMA’s advanced SpeedSystem outsole and NanoGrip technology, the boots are designed for agility, traction, and acceleration. Every detail, from the texture of the material to the placement of the logo, underlines precision and performance. Released in limited numbers, the São Paulo edition feels less like a showpiece and more like a statement of engineering, built for footballers who play fast and think faster.
PUMA’s Current F1 Collection
This São Paulo model is part of PUMA’s ‘Racetrack’ series with Pro:Direct, linking each drop to a Formula 1 Grand Prix city. Earlier editions featured Mexico and Japan, with Brazil now joining the lineup. Each limited release connects football and motorsport culture, offering fans and collectors something unique at every stop. The series highlights PUMA’s global design strategy, using each host city’s colours, energy, and heritage to create football boots that celebrate sport’s international reach.
PUMA’s New Business Strategy
PUMA’s move into F1 is part of a bigger plan to grow across sports and lifestyle markets. In 2023, the brand became Formula 1’s official provider of apparel, footwear, and accessories, starting from the 2024 season. The deal highlights PUMA’s aim to blend sport performance with style, reaching fans beyond football. PUMA has expanded into basketball, running, and golf, partnering with stars like NBA’s Tyrese Halliburton and sprinter Christian Miller. The Ultra ‘Racetrack’ line shows PUMA’s focus on speed, precision, and performance. All qualities that connect both the football pitch and the racing track.
Images in this article are sourced from publicly available social media and online platforms. If you are a rights holder and wish to request removal, please contact us.
Ready for more?
If you’re further interested in PUMA as a leading sports-clothing brand, check out this story about Dassler Brothers and the birth of PUMA.
From performance boots to statement clothing, explore more Football Apparel stories where tradition meets modern design and identity on and off the pitch here.
For more football x lifestyle news, follow us on Instagram!
