Patta and Nike Launch Air Max DN8 in Special Six-Colorway Global Drop
Patta and Nike present the Patta x Nike Air Max DN8, introduced through a six-colorway global drop activated city by city. Each region will see its own exclusive colorways alongside a two-day pop-up shop. The shops are set up in collaboration with local partners who stand as anchors in their communities.
The Campaign: Get Familiar
At the heart of the project is Get Familiar, a campaign that embodies Patta’s commitment to culture and connection. Using the couch as its central image, a symbol of gathering, sharing, and building, with the visuals highlighting local creatives in each city. Photographers Shaniqwa Jarvis and Ilyes Griyeb captured artists, designers, and musicians from Los Angeles, Marseille, and Seoul. Through this work, they reflected culture as it lives today, grounded in community, but ultimately resonating on a global scale.
The Design: Patta’s Stamp on the Air Max
The Air Max DN8 arrives with Patta’s unmistakable touch. Patent leather, vintage yellow Air Bags, 3M laces, carabiner accents, and breathable mesh create a premium, street-ready shoe. Patta branding on the tongue, sockliner, and Air Bag reinforces the collaboration’s authenticity. Six colorways will release worldwide. Peach and Volt appear as pop-up exclusives, while Sand and Blue launch in the U.S. The Black pair drops across Europe, the Middle East, and Africa, with the White version reserved for Asia.
The Drop: A Global Rollout
Patta and Nike launch the Air Max DN8 with a bold activation that combines global reach with local connection. The campaign travels through major cultural hubs, beginning in Los Angeles on September 26–27, moving to Marseille on October 3–4, and landing in Seoul on October 17–18. Each stop hosts a two-day pop-up shop in partnership with respected community anchors. Around these flagship events, regional releases roll out across the U.S., Europe, Asia, and South America, ensuring that the DN8 makes its mark on every corner of the globe.
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Check out the special partnership between Havaianas and Patta featuring dutch football legend Edgar Davids.
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