Moët & Chandon and Pharrell Williams in Saint-Tropez
Moët & Chandon and Pharrell Williams are setting the tone for summer 2026 from Saint-Tropez. With a new minimal interpretation of Ice Impérial, the Maison brings together Riviera glamour, shared celebrations and a lighter way of enjoying champagne under the Mediterranean sun. After Paris, Moët & Chandon turns its attention to the French Riviera. Saint-Tropez becomes the perfect backdrop for a campaign built around effortless elegance, long summer days and the simple idea that life is better when shared.
A Summer Made to Be Shared
The creative collaboration between Moët & Chandon and Pharrell Williams continues with a focus on simplicity. After their first partnership in 2025, which reimagined the ritual of birthdays, this new chapter is all about spontaneous summer moments.
Since 2025, Pharrell has given several iconic Moët & Chandon cuvées a more contemporary visual identity. Brut Impérial appeared in Midnight Blue, Gold and Deep Red, while Nectar Impérial Rosé was reimagined in a pure white design.
Moët & Chandon and Pharrell Williams Go Minimal
For summer 2026, the collection expands with Moët & Chandon Ice Impérial. This time, Pharrell strips the bottle back to its essence.
For the first time in the Maison’s history, Ice Impérial appears without its iconic white sleeve. The result is cleaner, more minimal and more focused on the experience around the bottle: sunny tables, easy toasts and champagne enjoyed in your own way.
As Pharrell Williams puts it: “I keep coming back to simplicity. Stripping everything back to what really matters. The bottle is simpler. The message is simpler. It is about summer, community and experiencing champagne your own way, so the experience itself takes centre stage.”
Back Where Ice Impérial Began
The Saint-Tropez setting is not random. More than fifteen years ago, Moët & Chandon saw a new ritual emerge there, with locals and international travellers serving champagne over ice.
Inspired by that relaxed Riviera way of living, the Maison created Ice Impérial as its first champagne designed specifically to be enjoyed with ice. What started as a bold idea has since become an iconic summer ritual.
The champagne is dominated by Pinot Noir and Meunier, refined with Chardonnay. It brings tropical notes, a generous texture and a refreshing finish, made for long lunches, golden hour aperitifs and warm evenings by the sea.
The Taste of Saint-Tropez
The campaign also comes to life through Moët & Chandon’s French Kiosks, first introduced in summer 2025. Here, guests can pair champagne with a signature take on the iconic Tropézienne.
The sweet version combines soft, buttery brioche with a subtle glaze and pearl sugar, pairing with the fruitiness of Ice Impérial. Alongside it, a savoury brioche bouchée brings richness and gentle saltiness to match the freshness of Brut Impérial.
For something even more playful, Cellar Master Benoît Gouez created the Spicy Mangosé. It is a bittersweet cocktail with Ice Impérial, mango, agave, cayenne pepper and Signature Ice Pearls.
Moët & Chandon Ice Impérial and Moët & Chandon Impérial by Pharrell Williams are available from 1 June 2026 through selected distribution channels. More than a bottle release, this feels like a full summer mood: relaxed, elegant and perfect to share.
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From bold flavours to cultural food trends, discover how football influences what’s on the table, and in the glass. Explore more in Flavours of Life.
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