Marina Reijnders-Gouris Launches XAV-XAV: From Personal Ambition to Timeless Kidswear
Marina Reijnders-Gouris introduces XAV-XAV, a children’s clothing brand where comfort, style, and personal storytelling come together. Inspired by her son and her love for minimal, timeless fashion, the brand reflects a modern approach to kidswear, designed to be both effortless and meaningful.
From Idea to Reality
The launch of XAV-XAV is not something that came out of nowhere. During our conversation in Life After Football Issue 85, Marina already hinted at this direction. “I would love to do something in children’s fashion,” she shared at the time, expressing her desire to create pieces with meaning and identity. That early ambition now takes shape in a brand that feels both personal and considered rooted in her own life, while responding to a wider need for timeless, versatile kidswear.
Brand Shaped by Life
With XAV-XAV, Marina translates her vision into a clear and wearable aesthetic. The brand focuses on oversized fits, neutral tones, and a refined blend of luxury and streetwear influences. Designed to be unisex and comfortable, each piece is made to move with the child, while maintaining a timeless look that can be passed on and restyled across generations. It reflects not only her sense of style, but also a conscious choice to create clothing that lasts beyond trends and does not compromise on quality or functionality.
Inspired by Motherhood
Motherhood lies at the heart of XAV-XAV. As Marina Reijnders-Gouris shared in Life After Football Issue 85, “Everything suddenly revolves around your child’s happiness and health.” That shift in mindset became a key foundation for the brand, leading her to design pieces that combine comfort and practicality with a strong, modern aesthetic. “The moment I see my child, everything else fades,” she said in the same interview. That feeling is translated into clothing that supports everyday life, without losing a sense of style, where ease, movement, and design go hand in hand.
Looking Ahead
While building XAV-XAV, Marina continues to embrace a new chapter in her personal life. She recently announced that she is expecting her second child, marking another meaningful moment that will undoubtedly shape both her perspective and her brand.
With motherhood at the core of her vision, it will be interesting to see how this next phase influences future collections. If XAV-XAV is anything to go by, the brand will continue to evolve with her story, blending style, functionality, and personal meaning in a way that feels both authentic and timeless.
