Wednesday Wheels: Jaguar’s I-PACE x Armin van Buuren

Jaguar has really thought outside the box when it comes to marketing their stunning I-PACE car, as the all-electric luxurious, performance vehicle has provided inspiration for a club anthem.

Dutch DJ, Armin van Burren, was tasked to make a song using the car and its performance as the basis. The result was him sampling sounds made by the vehicle, and truly capturing what it is like to drive the popular car. A winner of Autocar’s Car of the Year already,  the I-PACE practically markets itself, but these efforts have gone one step further than most. 

Below is that song being made, which was premiered at a launch event in the Netherlands earlier this month.