Pasqua: House of the Unconventional

In the 1960s, the next generation of the Pasqua family came to the forefront. Just as the first generation had their own ways of innovating, this new generation had ambitious plans for the future. The company began exporting and placed an even greater emphasis on quality. The Pasqua family’s pursuit of perfection was evident once again. The establishment of Cecilia Beretta, the agricultural estate and innovative research centre for grapevines, grafting techniques, and vineyards, symbolized this period. Pasqua continued to evolve, with a major investment in the mid-2000s. A new headquarters and factory were built in San Felice, the heart of the family vineyards, further reinforcing the deep family ties to the northern Italian region.

This generation also successfully passed the baton. When the third generation – Riccardo, Alessandro, Cecilia, and Giovanni – took over the leadership of the company, their international market focus reached a pinnacle in 2009 with the establishment of Pasqua USA LLC in New York. Milestone after milestone followed, and Pasqua continues to develop worldwide. For those who believe that tradition and innovation cannot coexist, this family business offers inspiration. The past is history and serves as a source of inspiration for looking further into the future.

Pasqua, House of the Unconventional, embodies a bold spirit bursting with a drive for innovation and curiosity about the world. These qualities inspire Pasqua’s philosophy, vision, and daily life.