Pasqua: House of the unconventional

By the 1960s, a new generation of the Pasqua family had taken the reins. Just as the first generation had their own approach to innovation, this ambitious new wave of leadership brought fresh aspirations. They began exporting their wines and focused even more intensely on quality. A relentless pursuit of perfection is embedded in the Pasqua family’s DNA, as demonstrated during this era. The establishment of Cecilia Beretta, an agricultural estate and cutting-edge research centre for vine cultivation, grafting techniques, and vineyard development, became a hallmark of their commitment to excellence.

Pasqua’s evolution continued, reaching a milestone in the mid-2000s with significant investments. A new headquarters and factory were built in San Felice, the heart of the family’s vineyards, further solidifying the family’s deep ties to northern Italy.

This successful legacy was passed on to the third generation, led by Riccardo, Alessandro, Cecilia, and Giovanni. Under their guidance, Pasqua achieved new heights in international expansion. In 2009, the launch of Pasqua USA LLC in New York marked the pinnacle of their global ambitions. Milestone after milestone followed as Pasqua continued to innovate and grow its presence worldwide.

For those who believe tradition and innovation cannot coexist, Pasqua serves as an inspiring testament to the contrary. Its history serves not as a relic but as a springboard for future ambitions.

Pasqua, House of the Unconventional, embodies a bold spirit fueled by innovation and a deep curiosity for the world. These qualities are the foundation of Pasqua’s philosophy, vision, and daily operations.