Your most stylish cocktail this summer

Italians are the kings of the aperitivo – 7:00 p.m. to be precise – and know better than anyone how to spritz. And what works in Italy usually works everywhere. In that sense, the global success of the spritz is a no-brainer. But did you know that at the heart of this trendy hit cocktail lies the iconic, stylish, and Italian Campari? Campari, long beloved as an ingredient in one of the top 5 cocktails worldwide – the Negroni – is now also hugely popular in the colourful spritz. The Campari Spritz, to be precise! Perfect for a summer aperitivo with friends in Dolce Vita style.

From Fellini to Penelope Cruz

Let’s go back in time for a moment. The roots of Campari lie in fashionable Milan where Gaspare Campari developed a liqueur in 1860 that was so well-received that the ingredients have never been changed since and remain secret to this day. Not only the surprising, bittersweet taste but also the brand’s pioneering advertisements and strong links with art, photography, and film ensured that Campari went ‘viral’ in no time and became world-famous. Numerous celebrities associated their name with the brand. For instance, the iconic director Federico Fellini – known for the classic La Dolce Vita – directed his first commercial for Campari in 1984, renowned fashion photographers like Mario Testino and Michel Comte worked for the Italian brand, and countless famous actors appeared in Campari’s commercials such as Kelly LeBrock, Salma Hayek, Eva Mendes, Jessica Alba, Olga Kurylenko, Benicio del Toro, Penelope Cruz, Kate Hudson, and Clive Owen. So you’re in good company this summer when sipping on Campari.

Stylish summer cocktail

Fast forward to this season, where the Campari Spritz is the cocktail to stylishly shine with this summer. Both on the terrace and at home with friends and family. The Spritz is low in alcohol and easy to mix. Campari, slightly spicy and bittersweet taste forms the base, prosecco provides fizz and body, the whole thing is topped with sparkling water and garnished with a slice of orange. Want to mix the spritz with your friends? Grab a wine glass filled with ice and use the countdown combination: 3-2-1; meaning three parts prosecco, two parts Campari, and one part sparkling water. By mixing everything in that order, the ingredients blend perfectly together and stirring is no longer necessary. On your way to the terrace for your stylish aperitivo moment or to a cozy evening with friends and family? Then this chic Campari Spritz is indispensable this summer.