Jimmy Choo bring street art to new Urban Hero fragrance

Jimmy Choo has revealed a new scent for men with the launch of Urban Hero.

An ode to the mysterious and confidence of the brand, specifically it’s men’s range, Jimmy Choo Urban Hero combines sophistication and sensitivity with a touch of rebel. 

For this new edition, the brand chose to increase the intensity and both contrast and celebrate modern masculinity with a meaningful story that speaks to every Urban Hero, acquiring the help of street artist, Jules Dedet. Embodying what Jimmy Choo is trying to do here, this legend of the street and the arts is the face of the new scent. 

At the top of this fragrance, expect the freshness of precious lemon caviar with lively combined undertones and the warmth of black pepper. Furthermore, the urban elegance of grey amber combined with leather notes comes through, too, for that touch of rebellion.

The bottle, lined with metal and a chrome finish represents this modern masculinity. It is tough but classy and marked with an effect famous in street art, adhering to this sense of urban.  Inspired by the artworks from L’Atlas, the aforementioned Jules Dedet, this packaging and scent are the art and canvas, together as one perfectly.

All in all, Jimmy Choo have created a really unique scent here that looks and smells great. Available from September 2019 on, this could be a timeless fragrance.