HUGO BOSS launched a new yacht in London

The iconic fashion brand, HUGO BOSS, has released something rather special, as the unveiled a new yacht at London’s Tower Bridge.

The historic setting was an ideal place for a potentially historic moment, as the brand showed off their expertly crafted new vessel that will be raced by British sailor Alex Thomson. Actor and model Poppy Delevigne launched the IMOCA 60 at this exclusive event on the River Thames, with plenty of special guests in attendance.

A partnership with BOSS and Alex Thomson Racing was behind this incredible piece of engineering, as style, endurance, technology and sport all come together. Mark Langer, CEO HUGO BOSS AG, spoke about the partnership: “HUGO BOSS and Alex Thomson Racing have always shared the same drive to succeed and to innovate. This has formed the basis for this long-term partnership, and we are excited about this new chapter in our collaboration.”

Langer was at this event himself, along with the aforementioned Poppy Delevigne and the likes of Tottenham Hotspur midfielder, Harry Winks.