Diamond dealer GASSAN partners with Amsterdam to celebrate 750 years

The collaboration around Amsterdam 750 showcases the strong bond between diamond dealer and jeweller GASSAN and the city. “As an Amsterdam family business, we are proud to contribute to the celebration of such a significant milestone. By investing in the development of Amsterdam in areas such as education and sports, we show how important it is to invest in the future of our city and its residents,” said Benno Leeser. The Amsterdam-based company has long felt a strong connection to the social and cultural development of the city and has been actively contributing to it for years. Leeser added, “Our company has been inextricably linked to Amsterdam for nearly eighty years. We look forward to the many initiatives this collaboration will bring and are excited to celebrate this festive year with the people of Amsterdam.”

Investing in authentic Amsterdam craftsmanship

As part of the celebration, GASSAN aims to make Amsterdam shine even brighter. The jewellery family plans to invest in the education and development of the next generation of craftsmen in the traditional Amsterdam diamond-cutting trade. This initiative stems from pride in the historical Amsterdam heritage represented by the diamond industry. The company also emphasizes its commitment to the education of the city and its residents and the importance of craftsmanship in the capital.

Additionally, GASSAN will sponsor the street football tournament organized in honour of Amsterdam’s 750th anniversary. “Football is a sport deeply rooted in Dutch culture and community. It forms a perfect bridge between our core values as a family business and society,” said Leeser. “The team spirit and passion for sports, particularly football, reflect our commitment to the welfare and development of our community.” The partnership between GASSAN and Amsterdam starts on June 11 this year and will continue until the end of the jubilee celebration. The city is currently developing many other initiatives to mark the anniversary year.