As the home of adidas, Germany must be a tough market to crack for Nike.
However, by getting in one of the world’s most exciting young players, Leroy Sane, and having him star in the first ever German Just Do It commercial, they are having a good go at it.
The Manchester City player is a Nike athlete and stars in a cinematic video exclusive to Germany. Berlin’s iconic Olympic Stadium features, as does their World Cup Final hero Mario Gotze and a range of athletes across several sports. A big moment for Nike and a big moment for Sane, you can watch the commercial below.