KidSuper x PUMA: Club World Cup Drop Brings Street Art to Global Stage
When streetwear collides with global football, sparks fly. For the Club World Cup, KidSuper and PUMA have teamed up for a vibrant, art-inspired drop. It’s a bold statement of style, culture, and creativity on the world’s biggest stage.
A Collection That Paints the Pitch
The KidSuper x PUMA collection for the Club World Cup blends bold design with deep artistic roots and emotional storytelling. Designed by Colm Dillane, the creative mind behind KidSuper, every piece celebrates football’s chaos, joy, and global culture. Firstly, the apparel features vivid hand-drawn illustrations, exaggerated silhouettes, and brushstroke graphics inspired by childhood dreams and street art. For example, one standout jersey combines warm yellows and deep reds, representing unity and competition across continents. Additionally, the collection includes jackets with graffiti-inspired textures and expressive symbols, bridging fashion and fandom.
The kits for Club World Cup participants also get a makeover. Borussia Dortmund’s version stands out with golden brushstrokes on deep charcoal, symbolizing heritage and ambition. Meanwhile, Real Madrid’s kit reimagines its classic white with abstract pastel lines, adding elegance without losing its iconic identity. The footwear lineup includes the Future 7 boots, redesigned with sky-blue and orange contrasts and playful linework that honours spontaneity. With a textured upper for better control and a responsive soleplate, this boot offers both performance and flair. Moreover, the drop uses bold blues, warm yellows, and vibrant reds to represent the tournament’s global nature while keeping KidSuper’s distinct energy. From pitch to pavement, this collection turns sportswear into street-ready art, encouraging fans to wear every piece loud and proud.
Visit the official PUMA online store to explore and purchase specific items of the collection.
PUMA is Taking over Football
This drop is the latest in a growing list of innovative partnerships for PUMA, who have been pushing the boundaries of football fashion. The brand has redefined its presence through limited-edition collaborations that bring street culture into the heart of the game. From working with daily paper to artists like KidSuper, PUMA’s shift toward creativity and identity in football gear reflects a larger movement in the sport. Most notably, 2025 marked their takeover as the official Premier League match ball supplier — the first time in over two decades the league moved away from Nike. The “Orbita Ultimate PL” ball made a splash with its bold, expressive design — reinforcing PUMA’s vision to make football not just a sport, but a canvas for self-expression. This KidSuper collab continues that vision, proving that the modern game lives at the intersection of culture, creativity, and community.
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