Kappa Unveils New Streetwear Brand “Kappa Authentic”
Kappa, the renowned Italian sportswear brand, has just launched ‘Kappa Authentic’ — a bold new sub-label fusing decades of football tradition with a sharp streetwear attitude. The Spring/Summer 2025 collection touches the brand’s iconic visual identity, while staying true to a classic but modern streetwear design. Here’s everything you need to know.
A Legacy within Football Fashion
Founded in Turin, Kappa has long been more than just a kit supplier — it’s been a cultural player. Over the years, the brand outfitted legendary clubs including Juventus, FC Barcelona, AC Milan, AS Roma, and Borussia Dortmund. Additionally, it partnered with national teams like Italy and South Africa, consistently delivering bold, recognizable gear. The Omini logo — a symbol of unity and athleticism — appeared on countless jerseys, turning matches into style showcases. Perhaps most famously, Kappa dressed Italy’s squad during EURO 2000, introducing the Kombat jersey: a game-changer that revolutionized football aesthetics with its body-hugging, stretch-fabric design.
Introducing ‘Kappa Authentic’: A New Chapter in Lifestyle Fashion
‘Kappa Authentic’ represents a bold step into the lifestyle fashion arena, that mixes the brand’s athletic roots with contemporary street style. The debut Spring/Summer 2025 collection features the classic Omini logo—a homage to the ’80s and ‘90s golden era of football and streetwear culture. The collection strikes a balance between heritage and contemporary cool, delivering seasonal tees, hoodies, knitwear, football shirts, and a number of accessories. The ‘Kappa Authentic’ SS25 collection is now available online, and invites football fans and fashion sympathisers to explore this innovative mix of tradition and contemporary design.
Homage To Kappa’s Italian Roots
The campaign for ‘Kappa Authentic’ is led by Ted Philipakos, known for his work with Venezia FC and Athens Kallithea FC. The visuals were captured in and around Turin, including the atmospheric Museo Casa Mollino—the preserved apartment of legendary architect Carlo Mollino—as well as local landmarks like Caffè Al Bicerin and Baratti & Milano. These locations pay homage to Kappa’s strong connection to its birthplace, Turin, blending historical significance with modern elements.
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