Jameson x PUMA Celebrate Generational Love for Football
The world’s no.1 Irish whiskey links up with one of football’s biggest brands to release a limited edition collection celebrating football fans, of all generations and backgrounds. With deep roots in culture, style, and community, the Jameson and PUMA collaboration is more than a product drop — it’s a tribute to the fans, memories, and moments that connect generations.
A Collection that Brings People Together
Jameson x PUMA is a match made in football fan heaven. Why? These two heritage brands have fans of all ages across the UK and beyond. Both are committed to making the football fan experience more welcoming, enjoyable, and inclusive. And yes — they never forget to have a laugh along the way.
As proud partners of the English Football League (EFL), they’ve supported community-driven initiatives across the UK. Both Jameson and PUMA have been around long enough to understand what makes football truly special. Football is something fans best enjoy together, across generations. From the roar on the sofa with your grandad to the bear hug in the stands after a last-minute equaliser — Jameson and PUMA are celebrating the modern football family with this collection.
That’s why they’ve teamed up to release a bold new limited-edition drop. A beautifully co-branded Jameson bottle takes centre stage in the collection. Also included: a slick, co-branded football and custom PUMA Kings hand-painted by Welsh artist Dan Hayes. In designing these pieces, the shared logos and green pantones from both brands reflect that sense of togetherness. It’s a tribute to the generational love that turns football fans into family. Some might even say it’s the greatest link-up since… Well, we’ll let you argue that one with your parents.
A Living Room Full of Football Family
To bring the campaign to life, Irish goalkeeping legend and former PUMA athlete Shay Given stars in a feel-good video. What begins as a quiet night on the sofa turns into a lively football watch party. As the crowd grows and the match heats up, a surprise arrival steals the scene — a former English international and EFL goal-scorer who once gave Shay trouble on the pitch. The living room erupts in celebration, reflecting the campaign’s true message: no matter your age, football brings us together.
Heritage, Humour, and the Joy of the Game
According to Josh McCarthy, Jameson UK Brand Director, the collaboration is a natural fit: “Jameson and PUMA are both full of stories and culture. This collection raises a toast to the people you know through football — because just like a glass of Jameson, the beautiful game connects generations.”
Billy Gentry, Teamsports Marketing Manager at PUMA UKI, echoed the sentiment: “We’re thrilled to partner with Jameson. This campaign celebrates football’s power to create lasting moments and connections — both on and off the pitch.“
Where to Get the Collection
The co-branded Jameson x PUMA bottle and football bundle will be available exclusively through Amazon UK, starting from April 10, 2025. Fans are encouraged to act fast — this one’s for the collectors, the loyal supporters, and everyone who knows what a “top bins” moment feels like.
Want more stories that celebrate football culture and community? Explore the Fan Zone here.
