Arriving in style is an important part of the pre-match routine and, in the suave city of Milan, surely Inter need to embody the swagger of their city.
And they very much do as, for the Serie A 2019/2020 season HUGO BOSS is the official fashion partner of Italian soccer club FC Internazionale Milan. The two-year agreement will see the iconic fashion line outfitting the players, coach, managers, and the team’s technical staff with formal suits.
The team will wear BOSS at all official club events, including European competitions – fitting since Inter are back in the Champions League this season.
“Inter is truly one of the most legendary and successful clubs in the world of soccer. This is why they are a perfect fit for our brand and we are happy to partner with such an excellent squad,” says Volker Herre, HUGO BOSS Managing Director Southern Europe.
“The partnership with HUGO BOSS confirms Inter’s strategy of teaming up with brands of the highest calibre,” says Alessandro Antonello, FC Internazionale Milano Corporate CEO. “Inter is the pride of the city of Milan, the global fashion capital. Both Inter and HUGO BOSS have always been synonymous with innovation and ambition, and we are confident that this will be a hugely successful partnership.”
The range, created exclusively for the players, includes a dark blue suit from HUGO BOSS’ ‘Create Your Look’ line, paired with a blue cotton stretch shirt and a navy silk tie with the Inter emblem. In addition to this formal outfit, BOSS created another look which includes dark blue pants and crew neck sweaters.
Inter Milan has already started the season well, with Romelu Lukaku on form. Now it seems that Inter are looking good in more ways than one.