GUESS JEANS Becomes Official Partner of Borussia Dortmund
Borussia Dortmund has officially teamed up with GUESS JEANS in a new global partnership that merges football, fashion, and responsibility. The collaboration centers on outfitting BVB with premium denim while sharing a vision rooted in sustainability. Here’s everything you need to know.
Fashion Meets Football
The core of the partnership is style. GUESS JEANS will supply Borussia Dortmund’s professional team with select denim pieces from its latest collection, blending sport and lifestyle in a bold way. With a strong footprint in both Germany and the U.S., GUESS JEANS sees this collaboration as a prime opportunity to elevate its brand during a major international tournament in the U.S. As an American icon with 45 years of fashion legacy, GUESS JEANS welcomes BVB to its home turf with pride and ambition.
Sustainability and Global Growth
Beyond aesthetics, the collaboration is grounded in shared values — both Borussia Dortmund and GUESS JEANS are committed to environmentally conscious production and high social standards. For BVB, the partnership helps strengthen its global image as a forward-thinking football club, not just in performance but in purpose. According to BVB’s Benedikt Scholz, the deal supports their long-term goal of expanding their global brand presence while aligning with partners who share their ethos.
Positioning for the Future
This new alliance highlights Borussia Dortmund’s continued evolution as a club that operates on both the sporting and cultural fronts. With more than 10 million fans in Germany and a growing international following, BVB continues to blend heritage with innovation. Together, Dortmund and GUESS JEANS aim to inspire fans worldwide by uniting fashion, football, and a forward-facing commitment to sustainability.
Borussia Dortmund’s partnership with GUESS JEANS also arrives at a pivotal moment in the club’s international journey. This summer, Dortmund will compete in the expanded FIFA Club World Cup, hosted in the United States for the first time. As one of Europe’s elite clubs earning their spot through consistent Champions League performances, BVB will face off against top teams from every continent. The tournament not only offers sporting glory but also boosts the club’s global exposure — making the timing of this fashion-forward collaboration with GUESS JEANS even more impactful. It’s football, branding, and international ambition coming together on American soil.
Ready for more?
Check out this story about the limited edition kit Borussia Dortmund dropped earlier this season, with a record-breaking sell out after a few hours.
From bold investments to exciting partnerships and players becoming brand ambassadors — discover more stories about footballers and their game-changing business ventures here.
Want to stay updated with more Life After Football exclusive content, behind-the-scenes stories, and lifestyle from beyond the pitch? Subscribe to our newsletter and never miss a moment!
