GilletteLabs Body Makes Body Grooming Smarter
Body grooming is no longer an afterthought:
- Seven in ten men remove body hair.
- 40% of first-time shaves happen on the body rather than the face. Yet most men use the same razor for both.
A face razor that was never designed for the curves, contours and skin sensitivity that come with body shaving. That is exactly the gap GilletteLabs Body is built to fill.
Why is body grooming different from face shaving?
Body shaving differs from facial shaving—not only in the tools required but also in the technique suited to your body’s unique needs. Key advice for when shaving your body:
Step 1: Prepare Your Skin
- Trim long hair with a suitable body trimmer to prevent snagging.
- Take a warm shower to soften hair and skin.
- Apply shaving gel or foam for smooth glide.
Step 2: Shave Gently
- Use light pressure; pressing hard means dull blade or too-long hair.
- Shave with short strokes, following hair growth direction.
- Rinse the razor often to keep it clean.
Step 3: Aftercare
- Rinse the area with cool water and pat dry.
- Moisturize if the skin feels tight or dry.
Why is it built for the Body and not the Face
The GilletteLabs Body Razor is presented as GilletteLabs’ safest shave for the body, with fewer nicks and cuts. Instead of adapting a face razor, the brand has created something that is meant to work with body contours, wet conditions and sensitive skin.
As Benjamin Wilson, Director Scientific Communication, Grooming Global at Procter & Gamble, puts it: “We talk to hundreds of men every year, and we know that many guys are worried about safety when it comes to body hair removal.” That concern sits at the centre of the entire range.
Key features of the GilletteLabs Body Razor:
- Triple Defence System developed specifically for body shaving
- Long-lasting lubrastrip for a smoother glide
- Anti-ingrown hair strip to help prevent ingrown hairs
- Anti-irritation strip to help release trapped hairs and reduce shave discomfort
- 2D FlexDisc that adapts to the curves of the body
- Aqua-grip handle for more control in wet conditions
- Premium Gillette blades built to last
- Dermatologically approved by the Skin Health Alliance
- Price: €24.99
The result is a razor that feels purpose-built rather than repurposed. It is designed to move more easily across the body, offer better control in the shower and make body shaving feel more comfortable overall.
The GilletteLabs Body + Intimate Trimmer Line
For men who prefer trimming over a fully clean shave, GilletteLabs Body + Intimate offers a dedicated trimmer line. Here, the focus shifts from closeness to control. The idea is not just to shorten hair, but to do so in a way that feels safer and more comfortable, especially in more sensitive areas. That is what gives the trimmer line its appeal. It is designed to make body grooming feel easier, more precise and less irritating from the first use.
What defines the trimmer line:
- Powered by SkinFirst technology
- Sensitive trimming comb designed to help protect delicate areas
- Built to minimise skin irritation
- Fully waterproof for use in the shower
- Dermatologically approved by the Skin Health Alliance
The flagship model is the GilletteLabs Body i7 Trimmer, positioned as the premium option in the range.
GilletteLabs Body i7 Trimmer:
- Gentle body trim with up to 0% nicks and cuts
- Up to 100 minutes of power
- Autosense technology
- Ergonomic Aquagrip handle
- LED light to reduce blind spots
- Charging stand
- Shower hanger
- Price: €119.99 via the Kruidvat website
For those looking for a more accessible option, there is also the GilletteLabs Body i3 Trimmer.
Gillette Labs Body i3 Trimmer:
- Entry-level option in the range
- Designed for body and intimate trimming
- Price: €54.99
- Available at Kruidvat
Why should you choose a Razor or Trimmer?
One of the strengths of the range is that it recognises not every grooming routine is the same. Some men want a fully smooth result, while others prefer a more controlled trim. That is exactly why the difference between razor and trimmer matters.
Why a Second Razor Matters
The idea behind the launch is simple: body grooming deserves its own tools. When a product is designed specifically for body grooming, every detail starts to make more sense, from grip and flexibility to skin comfort and trimming precision. That makes GilletteLabs Body feel less like an extra and more like a smarter upgrade to a modern grooming routine.
Whether you shave, trim or do a bit of both, GilletteLabs Body is clearly made for men who want body care to feel more considered.
Buy now exclusively at Kruidvat!
Ready for more?
If you enjoyed reading about the new GilletteLab Body, read our article on the Most Iconic Football Haircuts of All Time.
From mental fitness to healthy habits and body care, explore more inspiring stories in Wellness Goals.
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