GASSAN Diamonds Becomes Official Partner of Feyenoord
Jewellery house GASSAN Diamonds has signed a three-year partnership with Feyenoord, beginning in the 2025/26 season. The deal makes GASSAN the club’s Official Timekeeper and aligns two long-standing Dutch institutions. Here’s everything you need to know about the brand-new deal.
About the Partnership
Feyenoord announced the partnership with GASSAN Diamonds in late May. The dutch jeweller, with stores located all around the Netherlands ranging from Amsterdam to Rotterdam, will serve as the club’s Official Timekeeper in the next seasons. Feyenoord’s board emphasised the natural bond, highlighting chairman Benno Leeser’s long-standing support for the club — for instance when helping to establish the Feyenoord Business Club. GASSAN’s logo and watch technology will feature on LED pitch boards, stadium clocks, and the central scoreboard. The deal also includes a collaboration with Swiss watchmaker Breitling on special-edition timepieces. GASSAN already operates as Official Timekeeper for 14 Dutch pro clubs, including PSV, FC Utrecht, AZ Alkmaar, and SC Heerenveen. By merging football tradition and high-end craftsmanship, both organisations aim to enhance the matchday experience, drive fan engagement, and elevate their corporate identity.
Feyenoord’s Last Season
After finishing as Eredivisie on third place, just behind Ajax Amsterdam, Feyenoord heads into pre-season with renewed ambition. The squad will assemble in early July for first-team training and expanded community outreach before departing to Germany for intensive training camp sessions. From there, they will play a series of international friendlies, to fine-tune tactics and squad depth. The GASSAN branding will debut during these friendlies, appearing on pitchside boards and camp collateral. Meanwhile, Feyenoord is also preparing a global summer youth camp tour, including stops planned in Curaçao and Canada, helping develop talent and nurturing the club’s global footprint. The partnership kicks in as Feyenoord invests in both performance and presentation — combining high-end precision with sporting growth ahead of a season set to balance domestic ambitions and European campaign challenges.
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