From La Masía to Football Revolutionary: Where is Gerard Piqué Now?
From the roar of Camp Nou to the rise of his own football empire, Gerard Piqué has never stayed in one lane. Known for his vision both on and off the pitch, he’s built a legacy that extends far beyond silverware. In this edition of our “Where Are They Now?” series, we follow the journey of a defender who’s redefining what life after football can look like.
A Legacy Written in Trophies and Tenacity
Born in Barcelona on February 2, 1987, Gerard Piqué grew up within the identity of the club he would one day lead. After sharpening his skills at the prestigious La Masía, he made his professional debut with Manchester United, where he tasted early success with a Premier League title and Champions League win. However, his return to FC Barcelona in 2008 marked the true beginning of an era. Over 14 unforgettable seasons, Piqué became the cornerstone of one of the greatest teams in football history — winning nine La Liga titles, three Champions Leagues, and seven Copa del Reys. He also played a crucial role in Spain’s golden generation, lifting the 2010 World Cup and Euro 2012.
But Piqué wasn’t just a defender — he was a strategist, a leader, and a player who showed up in big moments, whether it was an El Clásico header or a last-ditch tackle. Few defenders matched his mix of elegance and aggression, and even fewer earned respect at the highest level for both club and country. He’s one of the only players to win back-to-back Champions League titles with different clubs — a feat that underscores just how elite he was.
Life After Football: Reinventing the Game
Since hanging up his boots in November 2022, Gerard Piqué has wasted no time crafting a new chapter — one driven by innovation, entrepreneurship, and a deep-rooted love for sport. Piqué’s company, Kosmos Holding, boldly entered the sports business world and reshaped major events like the Davis Cup by introducing a revamped format that prioritizes fan experience and global accessibility. But it’s in football where Piqué has made perhaps his most disruptive move: the launch of the Kings League.
What began as an experimental seven-a-side tournament in Barcelona has grown into a full-blown football spectacle — complete with modified rules like mystery cards, rolling substitutions, and fan-influenced decisions. Featuring streaming platforms, Twitch personalities, and even ex-pros as team presidents, the Kings League merges traditional football values with digital culture, creating a hybrid that’s resonating with a younger audience. In its first season alone, it drew millions of online viewers, packed out the Camp Nou for its final, and laid the groundwork for international expansion — with leagues in Brazil, Latin America, and Germany already underway.
Piqué has made it clear he’s not just tinkering at the edges of football — he’s reimagining its core. For him, life after football isn’t about nostalgia; it’s about reinvention. Whether it’s elevating fan access, shaking up match formats, or rethinking how talent is scouted and showcased, he’s actively carving out a new lane for the game. His legacy now lives on in boardrooms, broadcast studios, and digital feeds — a testament to how far vision and ambition can go once the stadium lights dim.
Ready for more?
Curious for more? Check out this story about Gerard Piqué’s King’s League.
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