‘Under The Tongue’: adidas celebrates 30 years of Predator
To mark the 30th anniversary of the legendary Predator football boot, adidas unveils a new edition that honours its iconic past while incorporating cutting-edge innovations that offer a glimpse into the future of football boots in 2025. To conclude the anniversary celebrations, adidas is also releasing the documentary Under The Tongue, produced in collaboration with SoccerBible.
The new Predator: A tribute to past icons
The latest Predator pays homage to the franchise’s early years. Featuring a colourway of champagne, red, and black, it references the iconic Predator Mania from 2002, while the red accents nod to the Predator Accelerator from 1998.
This boot seamlessly blends nostalgic design with advanced technology, tailored to enhance performance on the pitch. Developed with input from adidas athletes and consumers, it focuses on grip, stability, speed, and powerful strikes.
The upper offers a refined fit for extra comfort and a soft touch on the ball. Special rubber fins on the strike zones provide greater grip and precision, inspired by the legendary Predator Mania. Additionally, the laceless version ensures easy wear while delivering a snug and secure fit.
The new Predator is now available in various versions, including laced, laceless, and the classic fold-over tongue, via select adidas stores and retailers, and adidas online store.
The documentary, ‘Under the Tongue‘, delves into the Predator’s legacy, exploring its impact on football and football culture since its debut in 1994. Featuring legends such as Zinedine Zidane, David Beckham, and Jude Bellingham, the film provides a behind-the-scenes look at the development of a boot that revolutionised the game.
‘Under The Tongue’ premiered on December 11 on the adidas’ Football YouTube channel. You can watch the one-hour documentary movie here.
