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TUDOR becomes the official timekeeper of Inter Miami CF

The award-winning Swiss-made watch brand TUDOR is now the official timekeeper of Inter Miami CF. The American football club, which is co-owned by David Beckham, is one of the hottest teams in sports since their acquisition of Lionel Messi. Their stadium is constantly sold out as everyone in the United States wants to catch a glimpse of the brilliance of one football’s greatest-ever players. TUDOR believes in a Born To Dare Spirit and that’s exactly what the watch brand and the football club from Miami represent.

Inter Miami TUDOR

Now, TUDOR is the Official Timekeeper of one of the most exciting football teams and that means spectators will be seeing the TUDOR Shield around Inter Miami’s Chase Stadium. TUDOR has had a long-standing relationship with David Beckham, even before Club international de Fútbol Miami was born. Many years ago TUDOR presented the former England international with a unique TUDOR Pelagos model bearing the Inter Miami CF crest on the dial. He has been wearing that watch for every match. In a way, TUDOR has been with Inter Miami CF since day one, only now it’s official. 


The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point.

The TUDOR signature is Born To Dare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR’s pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand’s innovations are now essential benchmarks.


Do you want to get a TUDOR yourself? 

GASSAN is an official dealer of TUDOR and more than 60 of the world’s most exclusive watch brands. These watches can be bought in one of the many GASSAN shops in The Netherlands or Singapore or through their online webshop. 

Football lies in the DNA of GASSAN. The company has been connected to Dutch football for many years and is also the official timekeeper of fourteen Eredivisie clubs, including PSV, Feyenoord and AZ.