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These 5 players launched their own fashion brand

Football and fashion are inextricably linked. Even though some footballers value fashion more than others, it is a hot topic in the dressing room. Their clothes are a way of expressing themselves. Some footballers even set up their clothing brands. For example, the well-known brand CR7, Cristiano Ronaldo’s brand. In this article, we highlight five cool clothing brands that were founded by footballers.

Footballer Fashion brand

Memphis Depay Clothing – Memphis

Which football fan doesn’t know the image: Memphis’s iconic celebration. The physical forward always celebrates his goals with eyes closed and his fingers in his ears. It’s his way of thanking God and showing that he’s blind and deaf to the world. This mantra is also reflected in his high-end clothing line: BADTTW, part of Memphis Depay Clothing. Knowing Memphis, it certainly won’t be the last creative thing he creates. Rap music, fashion, photography and art. Anything is possible.

BALR – Demy de Zeeuw

Demy de Zeeuw is exactly what Life After Football stands for. After his active football career, De Zeeuw launched the world-famous social media platform 433. In combination with the platform came the fashion brand BALR. The Dutch brand had among its co-owners two other professional footballers: Eljero Elia and Gregory van der Wiel. Both brands became a huge success.


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Een bericht gedeeld door BALR. (@balr)

FIVE Supply – Rio Ferdinand

We often see footballers choose to refer to their back number, and so did Rio Ferdinand. The #5 that Rio Ferdinand wore in his 12 years at Manchester United has also become the name of his fashion brand, founded in collaboration with fashion designer Ian O’Connor. Rio’s success extends beyond fashion; he founded a record label, co-produced multiple films, and actively shaped FIVE’s strategies—now also a magazine—reflecting his diverse ventures off the pitch.

Études – Tiémoué Bakayoko

Tiemoué Bakayoko is a shareholder and ambassador of Études Studio. Founded in 2012 by graffiti artists Jérémie Egry and Aurélien Arbet, Études transitioned from a publishing house to a Parisian catwalk brand, embracing a fusion of high fashion and streetwear. This historic partnership marked the first time a footballer joined the board of a ready-to-wear brand with such a distinct aesthetic and launched the complicated mix between high fashion and streetwear that has become the world of fashion today.


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Een bericht gedeeld door Études (@etudes)

CR7 – Cristiano Ronaldo

Of course, the most famous footballer in this lineup cannot be overlooked: CR7. While most fashion brand ventures by footballers don’t succeed, this one is an exception. Starting as an underwear line, it has expanded to include footwear, perfumes, and eyewear. Additionally, the brand collaborates with Sporting Lisbon, Ronaldo’s first professional club, resulting in stylish kits.


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Een bericht gedeeld door CR7 (@cr7cristianoronaldo)

Photo: ©BSR Agency