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Nike: Never Stop Winning

In what might be painful viewing for some fans of the Dutch Lionesses, Nike have released a film celebrating the United States’ World Cup winning women.

With powerful commentary and access to some stunning images from the last month of football out in France, Nike have captured the heroics brilliantly. Despite this not being USA’s first Women’s World Cup win, it feels somehow like the most historic, thanks to an increased and rightfully deserved amount of attention in the female game.

The one-minute production uses the iconic ‘I believe’ chant, but puts a whole new spin on it… check it out.

https://youtu.be/S29GZOR-k9U