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Erling Haaland signs contract to promote local Norwegian seafood

Manchester City striker Erling Haaland has signed a two year contract with the Norwegian Seafood Council. The deal will see the Norwegian goalscorer become the ambassador and face of the council in TV commercials, posters and digital ads worldwide. Haaland revealed that seafood has been part of his upbringing and diet growing up. ‘’Norwegian seafood, which I consider to be the best in the world, still has a natural place in my life. The Norwegian Seafood Council does an important job of inspiring and building knowledge about tasty and healthy seafood, globally and at home in Norway.’’

Erling Haaland Ambassador

Besides working together with the Norwegian Seafood Council, Haaland also is an official ambassador of the home appliance giant Midea, of the luxury watch brand Breitling, of audio brand Beats by Dre and Prime, the hydration drink of YouTubers KSI and Logan Paul. 

Expertise on sponsor contracts

More and more footballers are becoming ambassadors of big brands in recent years. While these sponsor contracts can be extremely lucrative for a footballer, they can also be very complex and might have a huge impact on the player’s career. Therefore it’s important to get advice on these matters. The specialised lawyers of the Benelux law firm AKD can offer transparent and juridical help, whilst acting as strategic partners in the success of footballers at the same time. 

AKD is an independent partner that advises, guides and supports footballers on matters such as deals with player agents, transfers, contracts, conflicts, sponsorships, growth assets and starting businesses. They have expertise on pretty much all legal areas nationally and internationally. Even after a player’s career is finished they can give advice on investing in real estate domestically and abroad for example. Whatever your need, AKD will always put their client first.  

Sportrechtadvocaten David Molenaar en Ronald van der Stap