Feyenoord Begins Partnership with Italian Clothing Brand Peuterey
The players and staff members of Feyenoord and Feyenoord Women will wear clothing from Peuterey from next season. For the upcoming three years, the Italian brand will be the Official Formal Fashion Supplier of Feyenoord.
Peuterey to Dress Feyenoord On and Off the Pitch
Peuterey will provide clothing for players, head coach Robin van Persie, staff, and other club representatives to wear on match days and at official events. Feyenoord and Peuterey officially signed their contract ahead of the Feyenoord away match against AC Milan in the Champions League in mid-February. This festive moment took place in Peuterey’s European flagship store in Milan.
Part of Growth Ambition
“We were looking for a new partner to fulfill the position of Official Formal Fashion Supplier,” says Feyenoord’s commercial director Ruud van der Knaap. “Peuterey is a beautiful Italian clothing brand that wants to create more visibility in the Netherlands and grow. This was a good match with our need for strong, emerging international brands that want to move with us as a club and share the same ambition. We found each other in this. We can help each other to grow further.“
Pride
Tiziano Bonacchi, CEO of Peuterey: “For us, it is fantastic to collaborate with a brand that has such a big name and strong history in the Netherlands. This will absolutely help us increase our brand awareness, even though we are already quite well represented in the Netherlands. We have had extensive discussions about this collaboration. I can’t wait to see the players and staff members wearing our clothing next season. That will make me very proud.”
This collaboration came about through the involvement of Peuterey’s agent, Camille Vermue. Camille is an owner of the Antwerp-based fashion agency D Lux Concept and a passionate Feyenoord supporter himself.
About Peuterey
The Peuterey brand was founded in 2002 in the Italian region of Tuscany. The name is inspired by one of the peaks of Mont Blanc. The three red dots in the Peuterey logo also refer to this. The brand originally focused on outerwear but now offers a complete clothing line for both business and leisure wear. Peuterey sells its clothing worldwide, with a strong presence in Europe and Asia. In the Netherlands, the clothing is available throughout the country.
Ready for More?
Curious for more Feyenoord related stories? Check out this story about Feyenoord letting their fans design the “Twelfth Shirt” for the 2025/2026 season.
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