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Y-3 and Real Madrid’s new limited edition collection

At Life After Football we extend the weekend with the EXTRA TIME +4 section. Every week we highlight four stories in the world of football, fashion and lifestyle, in order to keep you updated on fresh and relevant news. This week features Y-3 and Real Madrid latest collaboration, Fresh ’n Rebel’s new Twins Earbuds series, De Bijenkorf’s new Men’s Fashion department, and Weleda new men’s facial care line.


1. Y-3 and Real Madrid Unveil Limited-Edition Y-3 collection

Yohji Yamamoto has teamed up with Adidas for a unique Y-3 Adidas collaboration, featuring Real Madrid and spotlighting the exclusive Y-3 Predator sneaker model. The sneakers are showcased by Real Madrid icons like Jude Bellingham and David Alaba, and display a captivating aesthetic centered around a signature deep purple tone and their distinctive rose emblem. This recent collaboration also features a new Real Madrid fourth kit, two goalkeeper kits, and an array of pre-match wear. Launched on March 31 during Real Madrid’s match against Athletic Bilbao, the collection merges designer fashion with the famed reputation and image of Real Madrid. This collaboration not only reflects a smooth blend of sports and style, but also celebrates the decade anniversary of the first Adidas and Y-3 partnership. From their first partnership to their most recent collaboration, Y-3 and Adidas have been pushing the fashion boundaries on the football pitch with innovative designs and a fresh outlook on kit fashion.


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2. Fresh ’n Rebel Unleashes Stylish New Twins Earbuds Series

Rotterdam’s trendsetting tech brand, Fresh ’n Rebel, is rolling out two innovative additions to their earbud lineup: the Twins Blaze and Twins Ace. These new models showcase a bold, compact design that’s perfect for on-the-go listening without sacrificing style or functionality. Both Twins editions are available in six distinctive colors, like Ice Grey and Vivid Blue, making them not only an elite audio device but also a unique fashion statement. The Twins Blaze offers Dual ENC microphones and the ability to connect to two devices simultaneously, priced at €49.99. Meanwhile, the Twins Ace features Hybrid Active Noise Cancelling and a total playtime of 34 hours, available for €69.99. Both models exemplify Fresh ’n Rebel’s commitment to merging innovative technology with dynamic designs to create a fashionable listening experience.


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3. De Bijenkorf Amsterdam Unveils Revamped Men’s Fashion Department

De Bijenkorf Amsterdam has unveiled a revamped men’s fashion department, now complete with Louis Vuitton and Balenciaga boutiques. This transformation also introduces shops from renowned brands such as Moncler, Valentino, Gucci, Prada, and Burberry, expanding the shopping experience to an additional 4,000 square meter space. The celebrations include the opening of the Stijl Arcade, where shoppers can engage in various games and potentially win special prizes, open until the end of May. Additionally, the debut of KORF, a style newspaper offering insights into the latest fashion trends, is another new edition within the department’s renewal. From May 16th, visitors can enjoy the new men’s fashion department in De Bijenkorf, and also pick up their copy of KORF at the Stijl Arcade.


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4. Weleda Launches New Men’s Facial Care Line

Weleda introduces a new skincare line tailored for men, offering a fresh approach to facial care. The lineup is introduced with the 2-in-1 Face Wash, ideal for both skin and beard, which uses natural ingredients like willow bark and licorice root to cleanse deeply without drying. Following the wash, the 5-in-1 Multi Action Serum steps in to hydrate, reduce wrinkles, stimulate cell renewal, combat free radicals, and enhance elasticity, thanks to the nourishing mix of aloe vera, sloe extract, and pomegranate juice. The routine is completed with a moisturizing cream enriched with organic sesame and jojoba oil, ensuring fast absorption and a refreshing feel. This comprehensive skincare regimen promises to leave your skin revitalized, supple, and smooth.


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