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PUMA and HELLY HANSEN team up for 90s-style collection

Two brands who really left their mark on fashion in the nineties have come together for a collection, as HELLY HANSEN meets PUMA.

Both of these names were popular with hip-hop heads in the nineties, with the all-year-round style of the PUMA Basket sneaker and sheer warmth of HELLY HANSEN winter jackets enough to make them popular in inner-city New York. So it is fitting that the two brands should hark back to this era for their collaboration that will be released this month.

Co-branded pieces have big logos that were typical of the time and bold oranges clash with blacks in brash, brave colourways. Two new sneakers are included in the collection, with the chunky PUMA x HELLY HANSEN Nitefox and Trailfox MTS.

PUMA X HELLY HANSEN also includes cosy, reversible jackets with all-over-print graphics or logo graphics at the back featuring water repellant clever fabric to protect from wind and wet conditions – truly functional and fashionable items. Comfortable vests, hoodies with kangaroo pockets, pants with warming fleece and tees are also included, along with accessories like a fisherman beanie and an oversized waistbag.

To be released on September 26, you’ll find this collection at Bruut,, PUMA stores, and in HELLY HANSEN stores.