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HUGO BOSS signs multi-year design collaboration with David Beckham

HUGO BOSS has announced a multi-year design collaboration with David Beckham for its BOSS brand. The partnership with the former English international and now co-owner of Inter Miami CF, will evolve the BOSS Menswear collections for many years to come. ‘’I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence,’’ says the 49-year-old Beckham.

David Beckham HUGO BOSS

In terms of its scope, the collaboration is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS, appealing to a wide global audience. 

‘’David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,’’ says Daniel Grieder, CEO of HUGO BOSS. 

The strategic partnership between Beckham and BOSS includes capsule and seasonal collections designed and curated by David Beckham. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025. 

‘’Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,’’ says Beckham. ‘’I look forward to sharing what we’ve been working on so far.’’

David Beckham HUGO BOSS