Fashion Friday: PUMA X HAN KJØBENHAVN

For our pick of the new fashion drops this week, we have gone with PUMA’s new collaborative release with HAN KJØBENHAVN.

The Danish menswear brand embodies a modern, innovative take on fashion and working with PUMA, an esteemed name in sport, is the perfect combination to take on a trendy, retro sportswear collection. The result is just that, with some beautiful vintage-style materials used for a capsule that has an eighties aesthetic. 

Muted tones blend nicely with bold colours and so do the use of these varied materials, helping to merge the lines between fashion and sport. Having worked together before, Han and PUMA have used elements of previous collections in this one, but reinvented further in new colourways.

Most interestingly of all is perhaps the amount of footwear that has been released here, with creative director Jannik Davidsen’s take on the original retro-running silhouette from the 90s, CELL Venom HAN featuring an on-trend, bold chunky sole with a translucent rear pod fitted with PUMA’s innovative CELL cushioning technology. 

As for the clothing, the PUMA x HAN half zip sweatshirt stands out as both a challenging look and a very strong, captured beautifully on film in the lookbook. You can shop for this collection via PUMA and Han Kjøbenhavn.