David Beckham appears in first campaign since multi-year collaboration with BOSS
The legendary British footballer and style icon David Beckham has appeared in his first campaign since the announcement of his strategic partnership and design collaboration with BOSS. Alongside him features an all-star cast of Nigerian singer-songwriter Burna Boy, South Korean actor Lee Jong-Suk, Brazilian supermodel Gisele Bündschen, British actress and supermodel Naomi Campbell, and Italian tennis player Matteo Berrettini.
Earlier this year, David Beckham announced his partnership with BOSS. The brand and the now co-owner of Inter Miami CF signed a multi-year collaboration deal and the former footballer has now appeared in his first campaign. ”It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said David Beckham in an official statement.
BOSS’ new Fall/Winter 2024 assortment offers a full wardrobe selection for all occasions, fitting seamlessly within the needs of a 24/7 lifestyle. Signature BOSS suiting is reimagined with strong, modern silhouettes, which provide a fresh perspective that feels perfectly tailored to the colder months to come. The elevated office setting and tailored looks, as well as the corporate visuals highlighted throughout the campaign’s set design, are an extension of the “CorpCore” theme first seen at the BOSS Fall/Winter 2023 show last September.
The new Fall/Winter 2024 collection will be available from today at BOSS stores worldwide, at boss.com, and through wholesale partners.
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