Amsterdam’s very own, The New Originals, have released a special collection in collaboration with the King of the Beers. It’s The New Originals x Budweiser.
Those who have wandered up and down Zeedijk will know all about TNO, with the young but established brand being a staple of fashion and creative culture in the Dutch capital. It is a testament to just how big The New Originals is getting, that a brand with the mass worldwide appeal of Budweiser should want to get involved – and also a testament to Budweiser’s street cred to be featured in such an undoubtedly steezy release.
The New Originals x Budweiser relationship was born out of the beer brand’s BUDX initiative to work with young, creative brands in the Netherlands. The new collection is inspired by old American work clothes and consists of a white tee, a black long sleeve, a grey hoodie and a white cap. In addition, a Workwear set is available specially designed for the TNO Soundsystem that consists of sand-coloured trousers and a blue shirt. The clothing is equipped with the well-known TNO mascot Freddy and we also see the Bud label on some items.
The collection will be introduced on Saturday 14 December with an opening event at Lil ’Amsterdam from 4:00 pm to 7:00pm and is open to everyone of legal drinking age! The collection is available in the pop-up store and via the TNO website in limited quantities.