EXTRA TIME +4: Louis Vuitton x Real Madrid, AMG’s Arctic Silver, Nike’s Iconic Brazil Revival, Juve’s Coastal Away
From Louis Vuitton’s tailored Real Madrid partnership and Mercedes‑AMG’s Arctic Silver SUV to Nike’s nostalgic 2004 Brazil kit remake and Juventus’s vibrant seaside away top, this is the latest in luxury, performance, heritage, and innovation.
Louis Vuitton’s Royal Touch
Louis Vuitton and Real Madrid have inked a multi‑year deal naming LV the official formal and travel wear partner for both the men’s and women’s football and basketball teams. Creative director Pharrell Williams has designed tailored suits, ready‑to‑wear pieces, accessories, and signature Monogram luggage accented in white‑and‑gold RM initials. These exclusive items blend sartorial craftsmanship with elite sports prestige
AMG’s Arctic Silver
Mercedes‑Benz AMG has revealed the ultra‑limited GLS 63 Manufaktur Arctic Silver Edition, with just 450 units worldwide. It features exclusive matte Cirrus Silver Magno paint, 23″ black forged wheels with red highlights, and red‑and‑black Nappa leather interiors. With its 4.0 L twin‑turbo V8 and AMG Driver’s Package pushing up to 280 km/h, this SUV balances blistering performance and bespoke elegance
Iconic Revival
Nike is set to re‑release the iconic Brazil 2004 Total 90 kit, celebrating two decades of rich football heritage. Featuring the bold canary yellow and blue palette, this remake blends authenticity with modern fabric technology, while nodding to the Total 90’s legacy in goalkeeping history. Soccer fans can expect availability via Nike’s web store and select football apparel retailers later this summer.
Juve’s Coastal Away
Juventus and adidas have unveiled their 2025/26 away kit, inspired by Italy’s shimmering coastal waters. The vibrant aquamarine and blue base features a liquid‑like graphic, yellow three‑stripe highlights evoking Amalfi lemon groves, and a classic white crew collar. Built using on‑pitch tech to optimize airflow and AEROREADY materials for fans, this bold, breezy design debuts at the Club World Cup
Still riding the high? Catch up on last week’s EXTRA TIME for more from football’s freshest drops, design breakthroughs, and cultural shifts.