Erling Haaland Launches Own YouTube Channel Showing His Life Beyond The Pitch
Erling Haaland officially joined the pool of famous footballers becoming YouTubers this week. The Norwegian striker launched his YouTube channel this week, giving fans a behind-the-scenes look at his daily life away from matches. His first video quickly attracted hundreds of thousands of views, revealing a more human side to one of football’s most talked-about players.
Erling Haaland’s New YouTube Channel
Haaland’s debut video on his official YouTube channel, titled “Day in the Life of a Pro Footballer”, dropped on the 24th of October instantly grabbing football headlines. The video gives viewers a look at his morning coffee sweetened with maple syrup, a red-light therapy machine for vitamin D, and a trip to a farm for raw milk, honey, and tomahawk steaks. It shows him and his girlfriend preparing breakfast together in their minimalist mansion in Cheshire, England, followed by soft-tissue work with city physio Mario Pafundi, a session in the ice bath, then grilling steaks outside while mentally preparing for training. Erling Haalands shows his daily life intimately with his fans quite explicitly, something a lot of footballers nowadays still do not share to this day.
His new channel launched with a handful of short videos and reportedly racked up around 150,000 subscribers within 24 hours, with over 700,000 views on the first upload. As of October 29th his channel sits at 589,000 subscribers, a big number for being less than a week on the platform, showing the popularity this move gained online. More episodes are planned, promising behind-the-scenes training, match day prep, and recovery routines that few footballers share publicly.
Haaland’s Career so far
Since breaking through at the Norwegian team Molde, Erling Haaland’s rise has been nothing short of extraordinary. His move to Red Bull Salzburg in 2019 made headlines when he scored a stunning 28 goals in just 22 appearances, including an unforgettable Champions League hat-trick on his debut. A transfer to Borussia Dortmund soon followed, where he became one of Europe’s most feared finishers, a fierce combination of strength, speed, and precision. In 2022, Manchester City secured his signature, scoring a record-breaking 39 goals in his debut Premier League season, guiding City to domestic success before lifting the Champions League in 2024.
On the international stage, he continues to lead the line for Norway, already surpassing 30 goals before the age of 25. He is preparing to represent his team at the 2026 FIFA World Cup, as Norway leads its group table of the European Qualifiers.
A Rising Trend in Football
Football stars are no longer just athletes, they are content creators. From Cristiano Ronaldo and Jude Bellingham to Haaland, top players are launching YouTube channels to build their brand and connect directly with fans. These channels show life beyond matchdays, turning athletes into personalities and changing how football media is consumed. According to digital-brand experts, this trend gives players control over their image and a new way to engage fans outside of TV highlights.
What once lived behind closed training-ground doors is now accessible to millions. Pre-match rituals, recovery sessions, even off-season holidays are all part of a wider shift where players no longer rely solely on clubs or media outlets to tell their story. For fans, it brings a rare sense of closeness and authenticity, bridging the gap between superstar and supporter in ways traditional interviews never could.
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