Two of the biggest brands in the world have combined here, as Coca-Cola meets DIESEL for a new fashion collection.
Something about the iconic branding of Coca-Cola always seems to make for an interesting fashion line and it’s DIESEL who use the imagery and colours of the world-famous drink here.
The range includes recycled materials, such as recycled PET derived from plastic bottles and recycled cotton. This collaboration makes beautiful fibres from plastic waste with the aim being to draw attention to the value of recycling. The Diesel x Coca-Cola (Re) Collection was released online on September 27 in a unique way. By scanning a recycled logo on a smartphone, consumers gain access to the part of the website on DIESEL.com where they can purchase the collection.
The collection itself consists of some classic denim looks, lots of reds and a clever co-branded logo on all of the pieces.