Decathlon to Become Sole Owner of DECATHLON AG2R LA MONDIALE Cycling Team
From the 2025 season onward, Decathlon will become the sole owner of the professional cycling team currently known as DECATHLON AG2R LA MONDIALE. The move marks the end of a nearly 30-year journey for AG2R LA MONDIALE. The insurance company has served as a foundational sponsor and team owner since 1997. The ownership transfer reflects a mutual commitment to ensuring the team continues to grow in both performance and impact. It also underscores Decathlon’s long-term strategic goal: not only to sponsor top-tier cycling but to help shape its future.
A Legacy of Performance and Shared Values
AG2R LA MONDIALE leaves behind a legacy defined by sporting excellence, consistency, and human values. From 2000 onward, the insurance company was the team’s main sponsor, and in 2022, it became its sole owner. Their partnership helped build one of France’s most iconic cycling teams, rooted in ambition, teamwork, and athlete development.
The transition to Decathlon’s full ownership has been in the making since 2024, when both companies launched a co-naming partnership. Since then, they have worked together on a shared vision focused on innovation, high performance, and integrity. With 16 victories and 46 podium finishes already in the 2025 season, the team is entering its next chapter with strong momentum.
“Cycling is, and always has been, core to Decathlon. This change is more than structural; it reflects our ambition to lead the sport into its future,” said Céline Del Genes, Global Chief Customer Officer at Decathlon.
A Seamless Transition with Big Ambitions
The full handover will take place at the end of 2025. Until then, both partners are committed to a smooth transition — ensuring continuity in leadership, staffing, and support for the riders.
“It is with profound emotion that we pass the torch,” said Fabrice Heyriès, Managing Director at AG2R LA MONDIALE. “Decathlon is more than capable of continuing the team’s journey, and we’re proud of what we’ve built together.”
Looking ahead, Decathlon has set its sights high: the team’s goal is to break into the UCI World Ranking Top 3 by 2028. With a solid foundation already in place, that ambition is more than just a dream.
B’Twin Village: The Heart of Decathlon’s Cycling Innovation
Decathlon’s takeover isn’t just a financial or branding move — it’s backed by deep technical expertise developed at the company’s B’Twin Village in Lille. This innovation hub is where all of Decathlon’s bikes are designed, prototyped, and tested.
From frames and parts to gear and accessories, every detail is carefully considered to deliver value and performance. Product teams, engineers, and designers collaborate closely to prototype, validate, and bring to market bikes under Decathlon’s leading brands like Rockrider, Triban, and Van Rysel.
The B’Twin Village includes state-of-the-art testing labs to ensure compliance with — and often exceed — international standards. This integrated approach shortens time to market while maximising quality and innovation. Decathlon’s expertise goes far beyond retail — it plays an active role in pushing the boundaries of modern cycling technology and accessibility.
The Future Starts Now
With the transition set to complete in late 2025, Decathlon is already looking ahead to a new phase of growth. Backed by nearly three decades of legacy from AG2R LA MONDIALE and powered by in-house innovation at B’Twin Village, the team is poised for an exciting transformation.
As Dominique Serieys, CEO of France Cyclisme, put it:
“We are not just turning a page — we’re starting a new chapter.”
For more information about DECATHLON AG2R LA MONDIALE cycling team, please visit decathlonag2rlamondialeteam.com
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