Con Questa x LAG: Elevating Luxury Lifestyle and Hospitality
Two organisations. Two audiences. Different histories and challenges. From January 2026, Con Questa and LAG Travel will join forces, forming one organisation that brings together luxury lifestyle services and global travel expertise under a shared vision. We attended the launch and the message was clear: this is about raising the standard for member service.
A New Chapter
At the heart of the merge between Con Questa and LAG lies a complementary strength. LAG Travel operates worldwide as a travel and hospitality agency specialising in sports and entertainment. Built around the philosophy “We travel stars”, the company supports some of the world’s biggest names with 24/7 service, absolute discretion and complex travel solutions at the highest level.
Con Questa, founded in 2008, was the first concierge and lifestyle service of its kind in the Netherlands and remains a leading name in the market. Membership offers access to highly personalised services, available only to a select group of clients. By opening doors that typically remain closed, Con Questa enables its members to focus fully on their careers, families and personal lives, while every detail is handled behind the scenes.
Setting a Higher Standard
Together, Con Questa and LAG positions themselves as a leading force in luxury lifestyle and hospitality across the Benelux. Also, the merger strengthens expertise, expands capabilities and networks, and enhances the overall service level for members and clients.
“By working together, LAG Travel and Con Questa are not only more efficient and better, but also market leader in the Benelux in the luxury & hospitality market”, says Patrick Smit, Founder and Account Director of Con Questa.
What’s more, Max Kipp, Co-owner and Account Director of LAG Travel, adds: “Members can expect more benefits and deeper expertise, allowing us to take our exceptional service to the next level.”
With this step, the combined organisation signals a clear ambition: to deliver seamless, high-end experiences that move smoothly between travel, lifestyle and personal service. For members, it means double the expertise in one place.
Ready for more?
From luxury travel escapes to cultural highlights and exclusive collaborations, discover more lifestyle stories that inspire life beyond the pitch here.
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