BACARDÍ x Frenna: The Collab No One Saw Coming
BACARDÍ officially kicked off the 2025 festival season in spectacular fashion at Paaspop. At the heart of the buzzing CASA BACARDÍ stage, Dutch artist Frenna surprised the crowd with an unannounced performance. This unforgettable moment marked the start of the BACARDÍ x Frenna collab — a partnership rooted in shared values of freedom, self-expression, and connection.
BACARDÍ x Frenna: A Creative Match
The energy was electric. Frenna’s impromptu takeover created an unforgettable moment, setting the tone for what promises to be a legendary summer filled with music, culture, and Caribbean rhythms.
Frenna, known not just as a performer but also as an entrepreneur and label boss, embodies the spirit of BACARDÍ. The musician reflected on the moment, saying: “I wanted to do something different — something that brings people together. Walking through the festival with my dancers and performing at CASA BACARDÍ felt like real unity.”
Robin de Bruijn, Brand Director West Europe for BACARDÍ, added:“This year, we’re going bigger than ever. With Frenna, we’re not just sharing rum — we’re sharing the feeling of freedom. The surprise performance showed just how powerful that connection can be.”
While details of the ongoing collaboration remain under wraps, fans can expect more unforgettable moments from CASA BACARDÍ this summer.
Where to Find CASA BACARDÍ Next
CASA BACARDÍ continues its summer tour with appearances at several major Dutch festivals:
- May 5 – Het Amsterdams Verbond, celebrating freedom
- June 7 & 8 – Amsterdam Open Air, in a brand-new setting
- August (first weekend) – Toast to Solar Festival’s 20th anniversary
- August 15–17 – Celebrate 10 years of BACARDÍ x Lowlands collaboration
Each event promises an exciting mix of Latin-Caribbean beats, rum-fueled vibes, and the signature energy BACARDÍ brings to every festival.
Cheers to 125 Years of BACO
Also worth celebrating: the iconic BACARDÍ & Cola — affectionately known as the BACO — is turning 125 this year. Want to mix the perfect one at home? Here’s how:
- Fill a long drink glass with ice
- Pour in 50ml BACARDÍ Carta Blanca
- Add 100ml chilled cola
- Stir gently and garnish with a lime wedge
With the BACARDÍ x Frenna collab setting the tone for the season, it’s clear that 2025 will be one to remember — where music, culture, and bold expression take centre stage. Want more festival energy? Check out our story on Travis Scott’s Cage Tournament at Coachella 2025 — another artist pushing boundaries in unforgettable ways.
