Carlos Alcaraz Joins Evian as New Global Ambassador
Tennis superstar Carlos Alcaraz has joined the evian® family as the brand’s newest ambassador — bringing fresh energy to evian’s iconic Live Young philosophy. As a multi-time Grand Slam champion and Wimbledon winner, Alcaraz embodies the spirit of youthful energy and a healthy lifestyle both on and off the court.
Fresh off his historic Roland Garros victory, the young Spaniard continues to inspire millions worldwide. With this partnership, evian® and Alcaraz hope to motivate people to embrace healthy habits, starting with proper hydration.
Sharing the Live Young Philosophy
“The Live Young philosophy fits perfectly with how I live my life,” Alcaraz says. “It’s about embracing life with energy and positivity — values that I find important and want to share. Hydration is vital to my daily routine, so I’m excited to work with a brand that celebrates youthfulness and well-being.”
To mark the announcement, evian® released playful visuals of Alcaraz on a tennis court transformed with vibrant pink tennis balls — a nod to evian’s message: stay young in spirit.
More Than Just a Player
At only 21, Alcaraz already boasts an impressive record. He’s the youngest man to win Grand Slam titles on all three surfaces, with back-to-back Wimbledon and Roland Garros trophies under his belt. Off the court, he’s making a difference through the Carlos Alcaraz Garfia Foundation, helping underprivileged children through social inclusion and health projects.
As the official water partner of major Grand Slam tournaments, evian® has long supported tennis champions. Alcaraz joins stars like Emma Raducanu and Frances Tiafoe as part of evian’s ambassador family. This ambassadorship further strengthens the brand’s mission to promote vitality, health and a youthful mindset.
One Goal: Inspire a Healthier Lifestyle
Dawid Borowiec, Global Director at evian®, explains: “Carlos Alcaraz truly captures the essence of Live Young. His passion and fearless spirit are contagious. Together, we want to inspire people to hydrate, move, and enjoy healthy habits.”
Through this collaboration — part of a wider partnership with Danone — evian® continues its mission: protecting the planet’s natural resources while encouraging healthy, balanced living for everyone.
For more information on evian’s commitment to healthy hydration visit evian.com. To follow Carlos Alcaraz’s inspiring journey, check out Carlos on Instagram at @carlitosalcarazz.
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