Bukser Jeans — From Attic Dream to Denim Empire
Style, quality, and integrity — rarely do they come together in one pair of jeans. But Bukser is changing that. This Dutch denim brand started in the attic of founder Nino Sumah’s grandparents’ house, with his grandmother packing orders and his grandfather printing labels. What began as a frustration — not being able to find jeans that looked sharp, felt great, and held up over time — became a mission.
Premium Materials, Built to Last
Now, Bukser Jeans is worn by over 5,000 men who expect more from their wardrobe. Men who move between meetings and after-work drinks. Men who want to look good, feel confident, and wear something they believe in. Bukser creates premium men’s jeans that go the distance — literally and figuratively. Handmade in Portugal using Italian fabrics, each pair blends cotton, lyocell, EME, and elastane for a fit that’s slim, comfortable, and built to last. No sagging, no ripping, no giving up after one season. Just real jeans for real life.
From Boardroom to Bar
The brand’s slogan, “From boardroom to bar,” says it all — these are jeans that work hard and wear well. But Bukser goes further than just performance and polish. Through their YouTube series, “7 Days in Denim,” Nino offers a rare, transparent look behind the scenes — sharing everything from design sketches to production footage and real customer stories.
Sustainable by Design
With a commitment to sustainability, Bukser partners with Candiani Denim, one of the most eco-conscious mills in the world, proving that sustainable jeans for men can still be refined, stylish, and rugged enough for daily wear.
From attic dream to growing empire — Bukser is redefining what modern denim means.
Use code LAF15 at bukserjeans.com to get €15 off your first pair.
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