Bodø/Glimt Unveil Sustainability Kit to Spotlight Climate Change
Bodø/Glimt are stepping onto Europe’s biggest stage in style. Ahead of their first-ever appearance in the UEFA Champions League league phase, the Norwegian champions have revealed a striking new third kit with PUMA. The Bodø/Glimt sustainability kit draws attention to climate change and the threat facing Norway’s glaciers, linking football to one of the defining issues of our time.
A Club with a Cause
Founded in 1916, Bodø/Glimt have grown into one of Scandinavia’s most forward-thinking clubs, celebrated for attacking football and modern ideas. Their latest initiative highlights the rapid retreat of Svartisen, Norway’s second-largest glacier. Once a wide stretch of ice and snow, Svartisen is shrinking at an alarming pace and could disappear within decades. By raising awareness of this challenge, the club show how sport can play a role in global conversations. It is an approach that has made the club stand out both on and off the pitch.
Wearing the Glacier
The new third kit reflects Svartisen’s colours with a striking mix of glacier blue and crisp white. Designed with 95% RE:fibre recycled textile waste, it underlines both PUMA’s and Bodø/Glimt’s commitment to sustainable football apparel. Several players have already praised the shirt, with winger Ole-Didrik Blomberg calling it “stylish and symbolic.” Fans in Norway and abroad are expected to embrace the design, which combines performance with purpose. Beyond its visual appeal, the kit is a reminder of what is at risk if action on climate change is delayed.
From Bodø to Europe
The kit will first be worn in the Eliteserien, giving home supporters the chance to see its striking look and powerful message. Later this month, it will appear on the biggest stage in club football, the Champions League, where millions will watch closely. At that level, the Bodø/Glimt sustainability kit delivers a message that cannot be ignored. By linking their rise in Europe to the fight against climate change, the club prove that football can shine a light on issues far bigger than the game itself.
Ready for more?
The Bodo/Glimt sustainability kit carries a strong message. Check out more kits with hidden meanings and details in our recent article covering the top 5 kits of August.
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