The iconic streetwear brand, Billionaire Boys Club has released its capsule under the ICECREAM sub-brand.
Inspired by New York types, the collection is a brilliantly varied yet aesthetically consistent range, covering all sorts of fabrics across it.
A checkered shirt with ICECREAM branding is a highlight in a capsule that is supposed to ‘stand-out but blend-in.’ A juxtaposing aim, perhaps, but BBC deliver it well. All-over branding on a graphic tee does this to an effect, showcased in a typically on-brand lookbook shot in the New York districts of Harlem, Manhattan and Queens.
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ICECREAM Fall 2019 Look Book Video, capturing a day in the life of five eclectic “New York” types and celebrating the individual. The full collection will be available at our NYC Flagship, Miami pop-up and on bbcicecream.com this Wednesday [8.7.19 12pm ET]. Concept: @sweetcian Video: @night.shift Edit by: @kelvinkrash stylist: @christophertsmiths
It features skateboarders, rockers, bikers, gamers and handballers, as this collection has something for all subcultures and styles. The new range is available from BBC ICECREAM’s online store and flagship stores now.