Barcelona Uber Partnership Drives Sustainable Matchday Mobility
Barcelona is taking the fan experience off the pitch and into the streets. The Barcelona Uber partnership marks a new step in connecting football, technology, and sustainability. Announced at the club’s facilities with Pau Cubarsí in attendance, the deal signals a shift toward smarter, greener transport around the new Spotify Camp Nou.
Partnership built on Innovation
Running until 2027, the agreement makes Uber an Official Partner of FC Barcelona with a focus on fan mobility and urban efficiency. The collaboration introduces dedicated pick-up zones at the future Camp Nou and across the Espai Barça complex to help manage matchday traffic more smoothly. It also highlights Uber’s 100 percent electric service in the city, a commitment to cleaner travel that mirrors Barcelona’s sustainability goals. By joining forces with Uber, the club is reducing its environmental impact while improving how supporters move through the city.
Football meets Mobility
To celebrate, both brands introduced 30 CUPRA Tavascan electric cars wrapped in Barça’s colours. What’s more, fans can book rides in these exclusive vehicles through Uber Electric, combining football pride with next-generation design. For the club, this initiative enhances the supporter journey and makes every visit to the stadium part of a connected experience. For Uber, it merges technology, transport, and sport in one of Europe’s most dynamic football cities. Together, they are redefining what it means to arrive at a match and turning travel into a meaningful part of the experience.
Lifestyle Beyond the Stadium
Partnerships like the Barcelona Uber partnership show how football continues to grow into a lifestyle movement. From sustainable mobility to architecture, modern clubs are reshaping how fans engage with the game beyond ninety minutes. In Barcelona’s case, it is about more than getting to a match, it is about moving through the city in a way that reflects progress, design, and community. As urban life and sport continue to blend, collaborations like this reveal how football’s biggest names are setting the pace for culture and innovation.
Barcelona is more than a city — it’s a symbol of passion and enjoying life through culture, food and football! Our @Uber partnership with @FCBarcelona marks a new step in our commitment to the city and its people. Visca el Barça⚽️!! pic.twitter.com/WNPw6750E1
— dara khosrowshahi (@dkhos) October 22, 2025
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