AU Vodka: The Gold Bottle That Runs Through Football Culture
From the UK’s #1 spirit brand to a rising cultural force across Europe, AU Vodka has become impossible to ignore. Not just for its iconic gold bottle, but for its bold flavours and even bolder collaborations. From Blue Raspberry to Juicy Peach, every flavour has its own story… and its own football legend.
Collaborations with Ronaldinho, Sneijder and Hazard
When we launched our Black Grape flavour, we teamed up with the one and only Ronaldinho — an icon whose energy and creativity fit the AU identity perfectly. For Juicy Peach, we brought the story closer to home with Wesley Sneijder, celebrating the flavour’s bright orange colour and his place in Dutch football history.
And on top of that, we’ve created unforgettable moments with Eden Hazard, continuing to connect AU with players who influence culture both on and off the pitch.
From Football Roots to a Lifestyle Brand
AU’s co-founder Charlie Morgan also has deep football roots — long before AU Vodka became a global brand, he was a ball boy in the Premier League, growing up inside stadiums and around football energy. Today, that same passion fuels AU’s connection to the sport, making our collaborations feel real, natural, and part of the culture.
As we grow across Europe, AU Vodka is building a lifestyle brand that blends nightlife, fashion, and football into one gold standard. Our partnership with Life After Football reflects exactly that. A shared love for talent, style, and the stories that shape the game. And this is only the beginning. The future of AU in Europe is bigger, louder, and bolder than ever.
Ready for more?
From luxury travel escapes to cultural highlights and exclusive collaborations, discover more lifestyle stories inspiring life beyond the pitch here.
Want to stay updated with Life After Football exclusive content and lifestyle from beyond the pitch? Subscribe to our newsletter and follow us on Instagram!
