Lusting for the football shirts of yesteryear is a pastime for many – and with good reason. As the extremely popular, Art of the Football Shirt exhibition on London’s trendy Brick Lane showed last week, artefacts from our sport resonate with people on a very personal and very nostalgic level.
However, let us not forget that at this point in time, with sportswear and sports brand so highly lusted after in the fashion world, the football jerseys of today are extremely popular in their own right. Simplistic design, in contrast to some of the whacky patterns on the nineties, is the style of today, and the likes of adidas, Nike and more are giving fans exactly what they’re after, as well as secondarily catering to the fashion world.
With not long now until the football season kicks off once more, here are our top five football shirts that are set to add some style to pitches around the world…
Juventus Third – adidas
When adidas opened it up to the supporters’ of a handful of the biggest clubs that they sponsor, the creativity of the fans was realised. Juventus, the Serie A giants whose new emblem and ties with fashion are seeing them become quite the culture club, have been given this green shirt to sport in 2017/18/ The boldness of the Jeep sponsor always adds style to their modern day shirts, but this unique green colour being contrasted against the white and black that the Old Lady is famous for, has created a really strong look both for the pitch and the man in the street.
2. Sparta Rotterdam Home – Robey
Robey Sportswear is an important brand in the history of Dutch football, as they sponsored many great and famous clubs down the years. Ajax and Sparta Rotterdam of the eighties being two of them. The latter is wearing Robey even today and, as one of the oldest, most historic and culturally significant clubs in the Netherlands, Sparta Rotterdam paying tribute to their history with an old school-looking shirt seems fitting. The double stripe on the white collar is a classy touch, whilst the big, vintage-style club crest is a strong feature, too.
3. Club America Away – Nike
These are modern shirts, but nods to the glory days of the nineties are still more than welcome in our list. Mexican side, Club America, have been given a shirt inspired by those days with the abstract patterning on this otherwise white shirt, adding some serious colour to glimmer in the Mexican sunshine this season. Nike’s ability to mix simplicity with the supremely detailed has been shown once again, with exception to the vibrant yellows, blues and reds, this being a very sleekly designed shirt. The double sponsor on the front of the shirt almost hurts it’s style somewhat, but the Mexican swagger of the Corona sponsoring on the back adds even more style.
Okay, so this one might not be seen on any football pitches – except maybe an exceptionally stylish five-a-side team – but what Hoodlab and Hummel have created here is pretty special. With tributes to the streetwear brand’s home of Manchester with the bumble bee crest, and a collaboration with Hummel, one of the legends of kit design, Hoodlab has really come through with jerseys to challenge any of the top clubs. Three different designs, all of them cool in their own way and each with the amazing typography of ‘HOODLAB‘ across the front – amazing work even if we won’t see winning any football matches this season.
5. West Ham Home – Umbro
In England, football and Umbro go hand in hand. They’ve been one of the brands at the forefront of football since the nation had its crowning moment in 1966 – where a bulk of the team was made up of West Ham United’s very own players. It is fitting then, that Umbro should be making shirts for The Hammers these days. Umbro has brought back the sleeve piping with their diamond logo decorating the arms of players of not just West Ham, but also PSV, Everton and Bournemouth for the season ahead. What they have made here for the famous claret and blue of one of England’s biggest clubs, has to be the highlight, though. Note the subtle yet classy Chevron design.