Together with brand ambassador José Mourinho Jaguar is launching a European campaign with a focus on the football event of the summer. European football fans can predict the results of all championship matches in Brazil via www.mourinhochallenge.com, #MourinhoChallenge and the associated app. Participants compete against top football coach José Mourinho, also known as ‘The Special One’. The person whose predictions best match those of Mourinho will win a three-month lease on a Jaguar F-TYPE Coupé.
Participation in the Mourinho Challenge is simple. Football connoisseurs and enthusiasts, or even budding top coaches, will find all information at www.mourinhochallenge.com. The site gives them access to the special app that lets them predict the outcome of a match anywhere and at any time. Participants not only compete against each other, but also against top-class football coach and Jaguar brand ambassador José Mourinho. The participant can always see his or her position in the international ranking via the app. Naturally, it is also possible to challenge friends.
The Portuguese elite coach is featured regularly during the campaign. Before each football match played in the championship in Brazil, he shares an inspirational quote. This is important for participants, since José Mourinho is the strategy expert of ‘the game’ – he won major prizes with virtually every team he trained.
And the winner is…
The ranking of participants is determined by the degree to which their predictions match those of José Mourinho. As with the real championship, winning one game is not enough; it has to be the entire championship. The one who emerges as a connoisseur at the Mourinho level at the end of the game wins a fantastic prize: a three-month lease of the same car driven by this top coach: the Jaguar F-TYPE Coupé. Mourinho already has a strong opinion on the subject: “The F-TYPE is one of the best sports cars in the world!”